I love Waitrose. It’s God’s own supermarket. In the main I like Heston Blumenthal too. But WTF is this year’s Waitrose Christmas advert about? Are people really so lazy that they can’t measure out the ingredients for a cake? Worst of all, why is Heston kissing Mad Delia’s hand at the end? Makes me sick.

I’ll still shop at Waitrose after witnessing this monstrosity but I won’t be buying any of the Heston branded stuff, unless it’s on seriously special offer.